Cinco Treinta y Cinco is a brand development project. It presents a fashionable alternative for menswear in Mexico. It took into consideration a niche market in national fashion and all the needs and characteristics our target market has nowadays.
Size inclusivity, national representation, accessibility and relatable themes are the core of the brand's DNA
The first collection, Caleta SS22; takes inspiration in Acapulco, one of Mexico's most famous coastal cities and its electric nightlife, bizarre customs and overall iconic vibes.
Every single element was created from scratch with the brand in mind. From the prints and graphics to the logos and the campaign.
Cinco Treinta y Cinco is a collaboration with Roberta Estrada Wholer.
photo: Alejandro Estevez
video: Emilio Zizumbo
