Selected as a global semi-finalist, PROJECT: ARCADIA proposes a digital oasis and finds inspiration in the usage of new technologies as part of the design process and aesthetic; in order to create a collection that blurs the boundaries between the real and digital world, appealing specifically to the upcoming generation of MTV viewers.
The collection has a futuristic feel to it and references the work of artists like Kieth Tyson and David Young, as well as scientist Ian Goodfellow’s project “Truly Artificial” (A.I. generated images from flower patterns).
The Look & Feel of the collection is heavily influenced by the 90’s Hip Hop movement as seen on “Yo! MTV Raps” as a tribute to MTV’s legacy on Hip Hop history.
ARCADIA intends to be an energy burst to inspire new generations to embrace technology in a positive way and express their true self in a time in which individuality is much needed.
The name Arcadia comes from ancient Greece’s mythical garden of natural wonders and reimagines this magical place through the eyes of artificial intelligence and the spirit of collaboration.
